Right now the team is just me, Zach. I built my first PC in highschool and have built many more since then for friends and family. Having a career as a software engineer and gaming as a hobby, I spend a lot of time at my desk. With so much time spent at my desk, making it a place I enjoy has always been a high priority. This means that I spend a lot of time researching the best components and tricks to improve my setup.
Before app stores and modern installers, many installers called their process a "setup wizard". The goal of the wizard was to guide you through installation, make recommendations on install choices, and do the complex work for you. I share that same goal with this company. Also the word play on 'setup' was too good to pass on and I get a fun logo from it.